HI COLOR #NAT BLOND

L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.  A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.  True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.

For highly-visible, intense blonde highlights even on dark hair, without brassines.
Breakthrough technology lifts hair 3-4 levels, no pre-lightening required.
Rich, no-drip creme makes it easy for control of creative techniques.
True-to-shade color that resists fading.
Quick processing time of only 30 minutes.