What it is: Super gentle semi-permanent hair color for all hair types. Excellent for gray Hair. It has no ammonia, no peroxide and no alcohol. What it does: Enriched, long lasting formula nourishes hair as it colors, leaving hair soft, silky, and beautiful. What else you need to know: Contains aloe vera, vitamin E, Jojoba Oil, herbs, and no ammonia, no peroxide and no alcohol. Adore Plus offering 16 beautiful natural shades.